The first time Peder and Erling from Soundly met Stian from Acon Digital was at the NAMM Convention in Anaheim, Los Angeles. Together they discussed their shared interest in audio processing and machine learning, and soon they began brainstorming ideas for what would become HANCE.

The collaboration between Acon Digital and Soundly was initiated when Acon Digital saw the need for additional data to further improve their already top-notch algorithms. Fortunately, Soundly could provide the necessary data through its massive sound library. As part of this collaboration, Acon Digital's audio processing tools were also used within Soundly as in-house audio processing tools and for audio processing tasks within the Soundly application. This partnership allowed both companies to improve their products and offer even better solutions to their users.

The founders' shared passion and expertise made it possible for them to recognize a market for realtime and lightweight audio enhancement algorithms. As a result, they established HANCE as a company. Their mission was to develop an extremely lightweight and CPU-efficient audio engine that could be trained to tackle various audio-related challenges within a wide range of industries. They settled on the name "HANCE," derived from "enhance," as it perfectly captures the company's focus on improving audio quality.

The founders of HANCE established connections with individuals and organizations to get feedback on the real-world use of their audio engine. This feedback was crucial in helping them improve their product and ensure that it met the needs of their users. By gathering this feedback and testing their system in real-world situations, HANCE could confidently move forward with their product, knowing that it had been tested and refined.

The highly advanced HANCE Audio Engine was finally released in 2023, after years of diligent development. Its cutting-edge audio processing technology and machine learning algorithms make it a standout product in the market. One of the standout features of the HANCE Audio Engine is its extreme CPU-efficiency, which allows it to run smoothly on small and lightweight processors. Additionally, it was specifically designed to be trainable and adaptable to individual use cases, making it a versatile solution for a wide range of industries. Companies across various sectors have shown a strong interest in HANCE, and it is available as APIs for C++, Python, and HTTP, with more languages on the horizon.

HANCE is experiencing growth and has two main objectives: advancing technology and establishing strong partnerships. A significant milestone was our conversation with Joote Michal Hika at a startup and AI event, which led to Joote becoming our Chief Commercial Officer.

We are expanding our team and forming valuable partnerships to progress in the industry. We are seeking professionals who share our mission and can contribute to our tech initiatives. This growth demonstrates our ongoing success and highlights our commitment to innovative audio technology.

We are continuously improving HANCE's reach and capabilities by participating in prominent industry events and implementing a focused hiring strategy. HANCE is undergoing a transformation into a comprehensive suite of audio solutions. Industries worldwide are taking notice, and our services are currently being deployed successfully in countless sectors.